Mohamad Nehme, known as Abou Kassem, is one of the first few Lebanese farmers who domesticated Zaatar (wild thyme plant), which is usually collected in the wild. Through natural selection, Abou Kassem was gradually able to breed his own thyme plants with desirable traits. Though specializing in Zaatar production, Abou Kassem also cultivates sage and lavender and produces distillates and essential oils from these aromatic plants. He also has a wide variety of products such as dry sumac, roasted sesame seeds and dry zaatar flowers.
Today, Abou Kassem is spreading zaatar plantations all over the country and teaching farmers the best practices to obtain the best quality.