Obsessed with industrial formulation and dreaming about creating the perfect skincare product, Rafa Hojeij, who is an industrial biochemist and has a master’s degree in industrial technology and a diploma in organic care, started Potion Kitchen. It is a clean beauty brand committed to creating conscious personal care products that help individuals feel good in their skin. It offers non-toxic formulas that are rooted in science and that respect the environment. Rafa put all her knowledge and passion to carefully formulate a plant-based skincare line that encourages self-love and individuality.